This Privacy Policy describes how Meridian Keystone Real Estate Group ("MK Group," "we," "us," or "our") collects, uses, discloses, and protects personal information you provide when accessing mkbayarea.com and related websites (the "Site"). We take your privacy seriously and are committed to complying with applicable laws and regulations, including the California Consumer Privacy Act (CCPA/CPRA).
1. Information We Collect
1.1 Information You Provide Directly
When you complete a buy, sell, or contact form on the Site, or otherwise communicate with us, we collect:
· Name, phone number, and email address
· Additional information you voluntarily provide in form notes (such as property address, budget, timing)
· The content of emails, calls, or messages you send us
1.2 Information Collected Automatically
When you visit the Site, we automatically collect, through cookies and similar technologies:
· Device and browser information (type, version, operating system, screen resolution)
· IP address and approximate geographic location inferred from IP
· Pages visited, time spent, navigation paths, referral sources
· Advertising tracking parameters (UTM parameters, GCLID, etc., used to identify ad click sources)
2. How We Use Your Information
We use your information to:
· Respond to your inquiries and provide buying/selling consulting, property recommendations, market analysis, and transaction support
· Contact you by phone, email, or message to respond to your requests
· Analyze site traffic and advertising performance, measure marketing effectiveness
· Improve website experience and service quality
· Comply with legal obligations, prevent fraud and abuse
3. Third-Party Services and Disclosure
To deliver and optimize our services, we share necessary information with these third-party service providers:
Google LLC — Google Analytics 4 for traffic analysis and Google Ads for advertising and conversion measurement. This data is governed by Google's privacy policy: policies.google.com/privacy
Feishu / Lark (owned by ByteDance) — Customer relationship management system used to store and manage inquiry information for timely response.
Keller Williams Realty — When a transaction proceeds to formal execution, Keller Williams, as our licensed brokerage, participates in handling transaction documents and compliance.
Except as described above and as required by law, we do not sell, rent, or otherwise disclose your personal information to third parties.
4. California Residents' Privacy Rights (CCPA/CPRA)
If you are a California resident, under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), you have the following rights:
· Right to Know: Learn about the categories and specific pieces of personal information we collect, use, or disclose
· Right to Delete: Request deletion of your personal information (except where retention is legally required)
· Right to Correct: Request correction of inaccurate personal information
· Right to Opt-Out of Sale/Sharing: Opt out of the sale or sharing of your personal information (note: we do not "sell" personal information)
· Right to Limit Use of Sensitive Information: Restrict our use of sensitive personal information
· Right to Non-Discrimination: You will not face differential treatment for exercising these rights
To exercise these rights, please contact us using the methods provided in Section 9. We will respond within 45 days of receiving your request.
5. Cookies and Tracking Technologies
This Site uses cookies and similar technologies for:
· Functional support (e.g., storing UTM parameters during your session for ad attribution)
· Analytics (Google Analytics 4)
· Advertising and conversion tracking (Google Ads)
You can manage or disable cookies through your browser settings, but this may affect site functionality.
6. Data Security
We implement reasonable technical and administrative safeguards, including HTTPS encryption and access controls, to protect your personal information. However, no method of internet transmission or storage is 100% secure.
7. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes described in this Policy, or as required by law (for example, California real estate transaction documents must be retained for 3 years). Beyond this period, we delete or anonymize the data.
8. Children's Privacy
Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us promptly and we will delete it.
9. Contact Us
For any questions, comments, or requests regarding this Privacy Policy or the handling of your personal information, please contact:
Meridian Keystone Real Estate Group
· Marie Wang — marie.wang@kw.com · 650.618.1222 · California DRE License #02110980
· Kevin Mo — kevin.mo@kw.com · 408.477.6638 · California DRE License #02127623
Affiliated brokerage: Keller Williams Realty (Equal Housing Opportunity)
Office: 19900 Stevens Creek Blvd, Suite 100, Cupertino, CA 95014
10. Mobile Information & Text Messaging
When you opt in to receive text messages through our contact form, we collect your mobile phone number and your consent choices to operate our SMS program — including inquiry follow-ups, appointment scheduling, service updates, and any informational or marketing messages you have consented to receive.
No mobile information or SMS opt-in consent is shared with third parties or affiliates for their marketing or promotional purposes. Text-messaging originator opt-in data and consent are not shared with any third parties.
We do not transfer, share, sell, or disclose consumer SMS registration data to any external organizations under any circumstances, even with user consent, except where legally required.
We maintain strict internal access controls, staff training, contractual confidentiality obligations, and monitoring procedures to prevent unauthorized sharing of user data.
Message frequency varies and message and data rates may apply. You can opt out at any time by replying STOP to any message, or get help by replying HELP or contacting Marie Wang at 650.618.1222 / marie.wang@kw.com. For the full SMS/text messaging terms, see our Terms of Service.
11. Updates to This Policy
We may update this Privacy Policy from time to time to reflect legal changes or changes to our business practices. Material changes will be posted on this page and the "Last Updated" date at the top will be refreshed. Please review this page periodically for the latest information. Your continued use of the Site after changes take effect constitutes acceptance of the revised policy.